About Surf City Skates

Surf City Skates is a roller skating lifestyle brand and skate shop created by avid roller-skater, and extreme sports enthusiast,

Toni Edwards.

Having combined her love for roller skating since the age of 4, with surfing and skateboarding from being a teen, mixed with a passion for business, this Surf n' Skate inspired roller skate company was born in 2015.

Toni started Surf City Skates from her home garage where she would buy and sell roller skates from third parties to other interested buyers who would stop to ask her "where to get skates" when all roller skate shops had all but disappeared.

She went on to make stickers and hats with the Surf City Skates logo and gave them out to everyone in the skate community that she came across, particularly at the skate park. 


 The little home based skate business quickly grew to a pop-up shop at the local Huntington Beach weekly Farmer's market, and in February 2018, we opened our first, full service Pro Skate Shop in Huntington Beach, CA. right next door to the World renowned Vans HB Skate park,


Surf City Skates is now in our 3rd and permanent retail home on Main Street in the heart of Downtown Huntington Beach, CA. AKA "Surf City USA", where it all started.

Our mission is to inspire and educate people to achieve their personal goals when it comes to roller skating. We want to help inform and educate people about the gear they need, by getting them into the best performing and looking gear for their personal skate needs, as well as offering tips, training, tutorials and more with our network of highly experienced roller skaters. 

Click here to start shopping for your very own roller-gear now, and we welcome you to join us in our skate adventures!